Smart Poker Study (SPS) was ready for a website overhaul, which involved the creation of a new custom design aimed at promoting the SPS podcast and existing resources while prioritizing user experience and design. The strategy of the new SPS website was to refine the existing content and offers and to implement an intuitive user experience that would prioritize conversion opportunities through engaging calls-to-action (CTAs).

One of the primary goals of the new SPS website was to overhaul the visual and brand identity across the website. This was accomplished by building a new website brand direction around SPS's existing logo and refining the color palette, typography, and other graphic elements. The result was a website that was visually appealing and in line with SPS's brand identity.

Overall, the new SPS website was designed to provide an intuitive user experience and effective promotion of resources, downloadables, and services through CTAs. The refined visual and brand identity also helped to create a cohesive and professional website that aligned with SPS's goals and values.